Making the News: A Guide for Nonprofits and Activists
Tired of the union being ignored by your local media? Fed up with the way your employer’s side of the story always gets told...while the union side gets barely a passing mention, usually negative? You’ll want this book.
The author is an expert in getting positive media attention for nonprofit groups and activists. Making the News explains the basics of how to talk to reporters, how to do a news release, ways to “create” a news event, how to get invited to (and sound good during) radio and TV interviews... it’s a true A to Z of media smarts.
You can’t afford to yield the stage to your employer. You can bet the boss has a PR operation. Now you can, too, without fear. 289 pages paperback